Our participation in this event also had a promotional aspect to it. When Saab has the chance to compete alongside Ferrari, Aston Martin, Maserati, Jaguar and Mercedes, it´s an ideal opportunity to expose the brand to people interested in buying premium European cars. Given the amount of recognition and positive feedback we received during the trip, we know our participation was a great success in this respect.
... Even though our finishing position was modest, the main purpose of taking part was to show that Saab was up to the challenge while gaining exposure and building support for the brand. Given the interest and feedback we received during the trip, it´s safe to say that our involvement was a huge success.